5 Bí quyết livestream ra đơn hàng cùng Hà Phạm-học trò xuất sắc của thầy Hán Quang Dự
Xin chào cả nhà, mình là Hà Phạm. Là 1 trong những học viên xuất sắc của thầy Hán Quang Dự, là lớp trưởng của Nhóm học viên kèm 1 năm của thầy.
Hiện tại Hà Phạm đang là giám đốc 2 thương hiệu mỹ phẩm, thực phẩm Mommy Care và Mommy Beauty đã giúp cho hàng nghìn chị em phụ nữ có vóc dáng thon gọn và làn da trắng hồng. Hiện tại công ty mình có hơn 500 đại lý, chi nhánh phân phối trong và ngoài nước.
Các chị em có thể xem thêm thông tin của Hà Phạm tại link báo sau:
- 9x thành công sở hữu 2 thương hiệu làm đẹp nổi tiếng.
- http://m.bau.vn/bau/tin-33869/gap-co-gai-9x-thanh-cong-nho-so-huu-2-thuong-hieu-lam-dep-noi-tieng.html
- Cô chủ thương hiệu mỹ phẩm hỗ trợ hàng nghìn mẹ kinh doanh trực tuyến.
Trong công việc kinh doanh, nhất là kinh doanh mỹ phẩm online, thì việc tăng tương tác với các khách hàng tiềm năng là vô cùng quan trọng, và live stream hiện nay là công cụ đắc lực để tăng tác, giao lưu và chăm sóc khách hàng.
Tuy nhiên làm thế nào để live stream ra đơn thì rất nhiều người còn thắc mắc, thậm chí có những live stream tặng quà hàng nghìn comment, hàng trăm share nhưng hiệu quả ra đơn thấp, thậm chí không có đơn hàng.
Trải qua 2 năm live stream liên tục, có những lúc live stream của Hà hàng chục nghìn lượt xem như:https://www.facebook.com/phamha.mommycare/videos/663014997209925/
https://www.facebook.com/phamha.mommycare/videos/918686851642737/
Hôm nay Hà Phạm sẽ chia sẻ với các bạn 5 bí quyết live stream hiệu quả, ra đơn hàng.
Bí quyết 1: Bạn phải là chuyên gia kết quả của sản phẩm mình đang kinh doanh.
Khi live stream bạn hãy chuẩn bị bối cảnh thật tốt như backgroud, trang phục, ánh sáng, makeup thật tốt. Ví dụ bạn bán kem dưỡng da thì lên hình da phải trắng, căng bóng, mịn. Make up nhìn xinh xắn. Như vậy sẽ hấp dẫn và thu hút người xem.
Bạn bán sản phẩm nở ngực nên mặc đồ bó sát chút hoặc hơi sexy để khoe ngực, như vậy sẽ thuyết phục người xem hơn.
Lên live cũng như mình đi gặp gỡ khách hàng, phải thật chỉn chu cẩn thận, đừng bao giờ xuề xoà.
Bí quyết 2: Chuẩn bị sẵn kịch bản để live stream.
Nội dung phải được chuẩn bị từ trước 1 cách rõ ràng. Không được vừa live vừa nghĩ, live stream bố cục sẽ rời rạc, thậm chí bị đơ khung hình khi không có gì để nói.
Ví dụ như hôm nay mình quảng cáo sản phẩm nước uống diệp lục cung cấp rau xanh phụ nữ giúp đẹp da thì kịch bản bao gồm:
Phần 1: Chào hỏi các bạn xem live stream
Phần 2: Có thể chơi 1 chút minigame để tăng tương tác. Lưu ý quà tặng chính là sản phẩm mình đang quảng cáo, không nên tặng quà là tiền mặt, hoặc thẻ cào. Bởi vì nếu tặng quà là tiền mặt hoặc thẻ cào thì đối tượng thu hút vào live sẽ có rất nhiều, đôi khi sẽ không trùng hợp với tập khách hàng tiềm năng mà mình đang hướng đến. Quà tặng là sản phẩm sẽ thu hút người đang quan tâm tới sản phẩm, đúng khách hàng tiềm năng.
Phần 3: Đập hộp giới thiệu quy cách sản phẩm
Phần 4: Trực tiếp pha diệp lục và giới thiệu công dụng sản phẩm. Nhấn mạnh 1 ly diệp lục = 1kg Rau xanh, cung cấp vitamin và chất xơ tốt cho tiêu hoá, ko còn táo bón, nhiệt, đẹp da, mờ nám tàn nhang
Phần 4: Tư vấn trực tiếp cho từng khách hàng
Phần 5: Hẹn vào live stream sau và kết thúc.
Vẽ ra bố cục rõ ràng, những ý chính quan trọng phải note lại để không bị thiếu sót.
Bí quyết 3: Chuẩn bị 1 vài người seeding những câu hỏi mà mình muốn định hướng trả lời.
Trong live bạn tâph trung trả lời những câu hỏi mang tính định hướng để khách hàng hiểu rõ hơn Về sản phẩm. Nếu như bạn lo lắng sẽ không có khách hàng nào hỏi về đúng chủ đề bạn mong muốn, bạn có thể chuẩn bị trước một hai người có thể là khách hàng quen hoặc đại lý để họ đặt sẵn các câu hỏi đó.
Trong trường hợp chưa kịp nhờ ai, bạn có thể khéo léo tự đưa ra câu hỏi và trả lời.
Ví dụ: Dạ có 1 chị vừa hỏi em là “ Sản phẩm có thể đưa vào nhà thuốc ko” thì em xin được phép trả lời là: Sản phẩm bên em có đầy đủ giấy tờ cũng như là hóa đơn VAT Để xuất vào nhà thuốc. Hiện bên em có rất nhiều các nhà thuốc toàn quốc đang phân phối nên nếu chị có nhu cầu thì chị cứ ib cho em nhé.
Bí quyết 4: Nói chuyện năng lượng, tình cảm, có nhấn nhá vào tác dụng của sản phẩm.
Không nhất thiết live nào cũng phải chơi game
Chơi game để giúp tăng lượng khách hàng tương tác, nhưng không phải live nào cũng chơi, vì có những khách không thích chơi game, họ muốn được tư vấn mua luôn. Nên bạn xen kẽ những live có game và không game để không bỏ sót khách hàng.
Khi không chơi game thì chủ đề của live phải hấp dẫn, thú vị, giọng nói nhấn nhá truyền cảm, năng lượng để giữ người xem ở lại lâu. Và thường tốc độ nói nên tăng nhanh lên gấp rưỡi bình thường để tạo sự thu hút cho live.
Bí quyết 5: Ưu đãi đặc biệt khi mua hàng trong live stream
Và cuối cùng 1 bí quyết để KH quyết định mua ngay trong live đó chính là ưu đãi dành riêng cho khách hàng mua ngay.
Ví dụ như ai share live này và mua trong live sẽ nhận ngay 1 món quà trị giá 200k và freeship. Khi em kết thúc live này thì phần quà đó không còn nữa. Nên các chị nhanh tay comment lại và inbox cho em để mua hàng.
Hoặc 10 chị chia sẻ live stream này đầu tiên inbox cho em sẽ đc mua hàng với giá ưu đãi chỉ còn …
Việc tạo sự giới hạn về quà tặng hay ưu đãi dành riêng cho khách hàng trong live stream giúp khách hàng hành động nhanh hơn. Khi khách hàng đã yêu thích sản phẩm trong các bước tư vấn ở trên thì chốt sale ở giai đoạn này sẽ dễ dàng hơn rất nhiều. Bởi vậy, bạn hãy nghĩ ra một vài ưu đãi nhỏ dành cho khách hàng nếu mua hàng trong live thì hiệu quả ra đơn hàng sẽ tăng lên nhiều lần.
Trên đây, Hà Phạm vừa chia sẻ với các bạn giúp live stream hiệu quả ra đơn hàng. Hy vọng sẽ giúp cho các bạn bán hàng hiệu quả hơn, nhiều đơn hàng hơn, và tận dụng thật tốt công cụ live stream trên Facebook.
Mọi thắc mắc hay cần tư vấn thêm, Hà sẵn sàng chia sẻ và giúp đỡ. Bạn hãy kết bạn và nhắn tin cho Hà nhé. Mọi sự phản hồi của bạn đối với Hà đều được trân trọng.
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